Case studies

How a B² engagement plays out.

Three representative projects — the kind of work we tailor to a business, and the outcomes we build toward.

A note, because we believe in being straight with you: B² Builds is a new studio, so these are illustrative engagements — representative of exactly how we work and the results we aim for. We'll swap in named client stories as we ship them.

01Local serviceIllustrative

A website that works harder

A local service business with a nice-looking site nobody could find — rebuilt into a booking machine.

The challenge

Their site looked fine but loaded slowly, didn't rank for local searches, and gave visitors no easy way to book. Almost every lead still came from word of mouth — and growth had stalled.

What we did

Assess

Audited speed, SEO, and the booking flow; mapped the highest-intent "near me" searches in their area.

Build

Rebuilt the site on a fast modern stack, added local SEO + schema, and wired click-to-call and online booking straight in.

Operate

Monthly SEO tuning, automated review requests, and a simple dashboard tracking calls, bookings, and rankings.

What we built

A fast, redesigned website (Astro + Cloudflare)
Local SEO + optimized Google Business Profiles
Online booking + one-tap click-to-call
Automated review-request flow
A live leads & rankings dashboard

02OperationsIllustrative

Ten tools, one solution

A growing team drowning in manual data entry — unified into one connected system that runs itself.

The challenge

Customer info lived in a CRM, three spreadsheets, and two inboxes. Staff re-typed the same data every day, follow-ups slipped through the cracks, and no one had a clear picture of what was happening.

What we did

Assess

Mapped every tool and every manual handoff, and pinpointed where hours and leads were leaking.

Build

Connected the core tools, built AI automations to sync data and trigger follow-ups (incl. instant + missed-call text-back), and one clean dashboard.

Operate

We monitor the automations, handle edge cases, and train the team so they actually use it.

What we built

Integrations connecting CRM ↔ inbox ↔ spreadsheets
Automated data sync (no more re-typing)
Instant lead response + missed-call text-back
Automated follow-up sequences
One operations dashboard for the whole team

03Marketing & growthIllustrative

A marketing plan that runs itself

A brand posting into the void — given a full growth plan and an AI content engine (the kind of work behind our Livea growth plan).

The challenge

Great product, no strategy. Sporadic posting, invisible in Google and in AI search, and a large email list sitting unused. They were busy but not growing.

What we did

Assess

A full growth audit — SEO and AI-search visibility, content, channels, and the funnel from click to customer.

Build

A 90-day growth plan, an on-brand AI content system, an SEO/AI-search content calendar, email automations, and a marketing dashboard.

Operate

Publish on cadence, earn mentions and listings, and steer the budget from the dashboard.

What we built

Growth & marketing strategy (audit + 90-day roadmap)
A custom, on-brand content GPT for their team
SEO + AI-search (GEO) content system
Email nurture that finally uses the existing list
A marketing dashboard that proves the ROI

Your turn

Let's build yours.

Tell us what you're trying to do. We'll come back with a plan, a look, and a price — fast.

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