Resources

Field notes on the new playbook.

Plain-English takes on AI, marketing, and building a business that keeps up. No fluff, real data.

AI & growth

The AI shift: what actually changed in how customers find you

Search became answer-first. The data, and what it means for your business.

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Playbook

Get cited by AI: a Reddit & YouTube playbook

Where AI actually pulls answers — and how to show up there without being spammy.

Coming soon
Operations

The ten-tool trap: unifying the software you already pay for

Why more apps means more busywork — and how to connect them into one system.

Coming soon